Goal of Maintenance Partners for Life Campaign is to Build on Tremendous 2008 Success
HOUSTON - Jiffy Lube today announces the launch of the second year of its nationwide campaign to support the American Heart Association's Go Red For WomenTM movement. Starting January 28, more than 85 percent of Jiffy Lube locations across the U.S. will participate in the Jiffy Lube Maintenance Partners for Life campaign, which emphasizes the importance of maintaining a healthy heart and a healthy vehicle. Jiffy Lube seeks to raise $1.5 million to help fight heart disease, which would exceed last year's total of $1,034,757. One hundred percent of the funds will benefit Go Red For Women initiatives.
Prevalence of Heart Disease
Nearly 2,400 Americans die of cardiovascular disease each day - an average of one death every 37 seconds. In fact, heart disease is the nation's number one killer of women and men. Despite more women dying of heart disease than the next five causes of death combined, only 21 percent of women view heart disease as their greatest health threat.
"We're very excited to continue our partnership with the American Heart Association's Go Red For Women movement, which has made such a positive impact in the fight against heart disease," said Rick Altizer, president of Jiffy Lube International. "We were so blown away by the positive response and overwhelming support from our system and customers alike. We look forward to a long and rewarding relationship with the AHA."
Between January 28 and March 16, customers at participating service centers can support this cause with a donation of $3. In return, donors will receive a Jiffy Lube Maintenance Partners for Life savings book containing heart-healthy recipes, as well as $100 in savings from Jiffy Lube, Perfumania and Yankee Candle. Funds will be donated to local American Heart Association chapters in the communities in which they are raised. In addition, for each Jiffy Lube Gift Card℠ purchased during the campaign, both online or at participating service centers, Jiffy Lube will donate $1 to Go Red For Women.
Healthy Hearts & Healthy Vehicles
Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart health and vehicle health, and educates people on smart preventive maintenance of their bodies and vehicles. Maintaining a healthy heart and healthy vehicle is a matter of choice; the right choices can turn into life-saving actions. Regular visits to the doctor, along with a proper diet and exercise regime help keep both the body and heart healthy. Likewise, following the vehicle manufacturer's recommended maintenance schedule can help keep a vehicle running properly. Simple choices can provide long-term benefits; to learn about choices that can benefit your heart health, visit www.GoRedForWomen.org.
"Jiffy Lube has demonstrated extraordinary dedication to the fight against heart disease," said David Josserand, American Heart Association Board Chairman. "Its Maintenance Partners for Life campaign touches many lives by raising awareness and much-needed funds across the nation. We're extremely grateful for the contributions Jiffy Lube has made to this cause and we look forward to working collectively to reach our Go Red For Women goals."
Learn More Online
Starting January 28, people can visit www.JiffyLubeGoesRed.com to learn more about the Maintenance Partners for Life campaign. Visitors can find tips on heart health and vehicle maintenance, updates on fundraising events at service centers and opportunities to share their personal experiences with heart disease. It will also provide a list of participating Jiffy Lube service centers.
To find a Jiffy Lube in your area, please visit http://Locations.JiffyLube.com. Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events, franchise information, and employment opportunities.
About Maintenance Partners for Life
Jiffy Lube, America's largest fast-lube company, and the American Heart Association (AHA) are working together to fight heart disease. Through Jiffy Lube's Maintenance Partners for Life campaign, the goal is to raise more than $1.5 million dollars for the AHA's Go Red For Women movement, which celebrates the energy, passion and power women have to band together and eradicate heart disease.
About Go Red For Women
Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.
About Jiffy Lube
Jiffy Lube International, Inc., with more than 2,200 franchised and company-owned service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube International Inc. is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.jiffyLube.com to learn more about Jiffy Lube and vehicle care.
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