Jiffy Lube Vehicle Preventive Maintenance

New Jiffy Lube Television Ads Emphasize Service Depth and Expertise

Jiffy Lube® is one of the largest providers of preventive maintenance and light duty repair in North America.

New Jiffy Lube Television Ads Emphasize Service Depth and Expertise

Media Contact

HOUSTON, April 6, 2005 - A new Jiffy Lube® television campaign aims to remind drivers about the thorough and comprehensive vehicle service they can expect from Jiffy Lube. The campaign, which features three new ads from Boston-based MMB, will debut in local markets in April.

All three commercials are intended to elevate awareness of the entire Jiffy Lube service offering.

"Everything," begins with a mother leaving her house to take the car to Jiffy Lube. She explains to her teenage son that Jiffy Lube "keep[s] you informed of everything that goes on in your car." The panic-stricken son asks, "Everything?" and recalls times he has driven recklessly, made out with a girl, gotten the car stuck in the mud and skidded in a parking lot. Jumping over the couch, the boy chases his mother out the door and volunteers to take the car to Jiffy Lube for her instead. He heaves a huge sigh of relief when the service technician tells him ?everything' checks out fine ? under the hood.

In "Who Are You?" a father asks his teenage daughter if she had the oil changed in her car. She interrupts his follow-up question and rattles off a list of other items she had inspected and serviced at Jiffy Lube. As she exits the room, patting her father on the head, he asks rhetorically, "Who are you?" A voiceover explains Jiffy Lube, "keeps cars running better and people feeling smarter."

"The Sign" begins with two men in a cherry picker elevated to the base of a high Jiffy Lube sign. Underneath "oil change" they begin to add more placards describing other services Jiffy Lube performs, while a voiceover narrator describes each service. They reach the ground before the narrator finishes.

Jiffy Lube will run these three new television ads locally through the remainder of 2005

Jiffy Lube, with more than 2,200 service centers in North America, serves approximately 28 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with faster professional service for their vehicles. Headquartered in Houston, Jiffy Lube International is a wholly owned, indirect subsidiary of Shell Oil Company.

Visit www.jiffylube.com to learn more about Jiffy Lube and vehicle care. MMB is a full service marketing communications agency that is one of the fastest growing agencies in the country. With work that has proven to build client's businesses, the agency's billings have grown to over $230 million in less than four years. MMB has assembled a top caliber staff of over 40 professionals from major agencies around the country. Their Clients include, among others, Jiffy Lube/Shell, Subway Restaurants, Atari, ESPN, Top-Flite/Callaway Golf Company, and Meow Mix Brands.