Muscle Up℠ Campaign Encourages Drivers to Support the Muscular Dystrophy Association through In-Store Donations and Facebook Activation
HOUSTON, August 1, 2012 ---Jiffy Lube International, Inc. -- the company that pioneered the fast oil change industry and remains the industry leader in vehicle preventive maintenance -- today announced its support of the Muscular Dystrophy Association (MDA). The new campaign,
Muscle Up℠, invites drivers to visit participating Jiffy Lube® service centers between August 1 and September 11, 2012 to help raise $1 million in funds for MDA and those affected by muscular dystrophy and related neuromuscular diseases.
More than one million Americans are affected by neuromuscular disease and for some at Jiffy Lube, the disease hits close to home. "My father was diagnosed with a neurodegenerative disease and when we reached out to MDA for support, the team swung into action to equip him with the adaptive devices needed to live the best life possible," said Susan Grossman, Quality Assurance Lead with Jiffy Lube International. "I've experienced the impact these organizations have on the individuals and families they support, and am proud that Jiffy Lube has chosen to support such an important cause."
SUPPORT THE CAUSE
The Muscle Up campaign emphasizes the parallels between the body's muscles and a vehicle's engine -- both require care and maintenance to perform to their fullest potential. Beginning today, Jiffy Lube customers can make a $3 donation to MDA through the Muscle Up campaign at nearly 2,000 participating Jiffy Lube service centers across the country. In return, donors will receive a Jiffy Lube Muscle Up savings book containing more than $100 dollars in savings from Jiffy Lube and other MDA supporters, including Hardee's®, Carl's Jr.®, Cellucor® and 24 Hour Fitness. 100 percent of the funds raised during the six-week campaign will benefit MDA and its programs on both the national and local level.
Additionally, an online donation component will help extend the reach of the campaign. For each new fan who "Likes" the recently launched Jiffy Lube brand Facebook page between August 1 and September 11, 2012, Jiffy Lube will donate $1 to MDA via the Muscle Up campaign (up to $25,000)1.
1 Total funds raised via Facebook will be allocated between MDA and Muscular Dystrophy Canada (MDC), as Jiffy Lube service centers in Canada involved in the Muscle Up campaign are supporting MDC. MDA and MDC are not affiliated.
"Jiffy Lube is proud to work with MDA and the families who benefit from the organization's services and research," said Stu Crum, president of Jiffy Lube International. "Franchisees are committed to delivering a worry-free customer experience and hope the funds raised through the Muscle Up campaign will help relieve some worry from families who are affected by neuromuscular disease."
JIFFY LUBE AND MDA
MDA is committed to funding research and providing health care services and education to help enhance the lives of those affected by neuromuscular disease. Over the past year, Jiffy Lube has been working closely with MDA to coordinate the partnership and to connect Jiffy Lube franchisees with their local MDA chapters. In September 2011, MDA Goodwill Ambassador Abbey Umali -- a 13-year-old affected by neuromuscular disease -- attended the annual Jiffy Lube Convention to share her experiences with Jiffy Lube franchisees and encourage them to support the cause. Since, the Jiffy Lube International leadership team attended MDA summer camp in the Houston-area, where they spent two days interacting with campers.
"We're thrilled to have Jiffy Lube on board as a national sponsor," said Tom Boyle, Vice President of Business Development for MDA. "Jiffy Lube franchisees have been successful in past local fundraising efforts and now, we look forward to the impact of a national Muscle Up program."
The Muscle Up campaign is driven by the passionate support of Jiffy Lube franchisees, who are deeply committed to giving back to their communities, as well as the drivers who look to Jiffy Lube for their vehicle preventive maintenance needs. To get involved, visit JiffyLube.com to identify and call your local Jiffy Lube service center to see if they are participating in the campaign; there, you can also find oil change coupons and promotions for your next visit. To stay up-to-date on Muscle Up and for ways to help rally support from family and friends, please visit www.jiffylube.com/mda, facebook.com/JiffyLube or twitter.com/jiffylube.
About the Muscular Dystrophy Association
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
In addition to funding some 300 research teams worldwide, MDA maintains a national network of 200 medical clinics; facilitates hundreds of support groups for families affected by neuromuscular diseases; and provides local summer camp opportunities for thousands of youngsters fighting progressive muscle diseases. For more information, visit mda.org, and follow MDA on Facebook (facebook.com/MDAnational) and Twitter ([@MDAnews]10).
About Jiffy Lube
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 21 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 90,000 employees in more than 80 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice. We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner. For more information, visit www.shell.us.
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