Nationwide Customer and Franchisee Support Results in Successful Inaugural Year of Muscle Up℠ Campaign
HOUSTON, October 9, 2012 -- Thanks to generous support from customers, Jiffy Lube International, Inc. is pleased to announce that its Muscle Up℠ campaign raised more than $1,150,000 for the Muscular Dystrophy Association (MDA) in its first year, exceeding the campaign's $1 million fundraising goal. From August 1 through September 11, 2012, drivers across the U.S. joined nearly 2,000 participating Jiffy Lube® service centers to give back to their communities and help those affected by neuromuscular disease.
Funds will be allocated to MDA chapters in the areas in which they were raised, a key element of the campaign that motivated customers and Jiffy Lube franchisees alike. "I am extremely proud of the tremendous commitment and passion that the Jiffy Lube system displayed in support of MDA," said Stu Crum, president of Jiffy Lube International. "Just as Jiffy Lube is committed to providing customers with a worry-free experience, the funds raised through this campaign will help those affected by neuromuscular disease alleviate some of their worry -- allowing children to experience the joys of summer camp and allowing families to receive ongoing support and access to services."
About the Campaign
The Jiffy Lube Muscle Up campaign emphasized the parallels between the body's muscles and a vehicle's engine -- both require care and maintenance to perform to their fullest potential. Jiffy Lube customers were encouraged to donate $3 to MDA at participating Jiffy Lube service centers across the country throughout the six week campaign. In return, donors received a Jiffy Lube Muscle Up savings book containing more than $100 dollars in savings from Jiffy Lube and other MDA supporters. Many Jiffy Lube franchisees supplemented savings book efforts by hosting their own events -- such as Customer Appreciation Day barbecues and car washes -- to raise additional funds for their local MDA chapters. Online, the campaign included a separate donation component via the recently launched Jiffy Lube Facebook page, which generated additional funds for the Muscle Up campaign.
"The results from the first year of our partnership with Jiffy Lube are remarkable and we can't thank Jiffy Lube franchisees and their customers enough for their support of the Muscle Up campaign," said MDA Vice President of Business Development Tom Boyle. "One million Americans are affected by neuromuscular diseases and one by one, we can help make a difference."
Jiffy Lube Philanthropy
Jiffy Lube has a strong history of mobilizing customers and franchisees to support worthy causes. From 2008 to 2010, Jiffy Lube partnered with the American Heart Association (AHA) for the Maintenance Partners for Life program, leveraging the connection between maintaining a healthy heart and a healthy vehicle. Jiffy Lube became the first corporate sponsor in the AHA's 80-year history to raise more than $1 million in the first year of a fundraising campaign and, during the three-year relationship, raised more than $3.4 million for the AHA.
To learn more about the Muscle Up campaign and view campaign-related photos and videos, visit facebook.com/JiffyLube. Drivers can visit JiffyLube.com to find their nearest Jiffy Lube service center, as well as oil change coupons and promotions for their next visit. Additional Jiffy Lube resources can be found via Twitter and YouTube.
About the Muscular Dystrophy Association
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
In addition to funding some 300 research teams worldwide, MDA maintains a national network of 200 medical clinics; facilitates hundreds of support groups for families affected by neuromuscular diseases; and provides local summer camp opportunities for thousands of youngsters fighting progressive muscle diseases. For more information, visit mda.org, and follow MDA on Facebook (facebook.com/MDAnational) and Twitter ([@MDAnews]11).
About Jiffy Lube
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 21 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 90,000 employees in more than 80 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice. We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner. For more information, visit www.shell.us.
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