Maintenance Partners for Life Campaign Continues to Resonate with Consumers ****
HOUSTON, February 23 --- Jiffy Lube® announces it has already reached more than 65 percent of its $1 million national fundraising goal for the 2010 _Maintenance Partners for Life _campaign. Through the generous support of its customers, Jiffy Lube has already raised $658,655 for the American Heart Association's Go Red For Women movement in just three weeks, as of February 22. More than 1,700 Jiffy Lube franchise locations across the U.S are participating in the campaign that kicked off February 1 and runs through March 14. One hundred percent of the funds donated in participating service centers will be allocated to initiatives in the communities in which they are raised.
"Years ago, I lost my father to a heart attack, so this campaign is especially meaningful to me. It's so important to educate people about heart disease while also funding research to help prevent it," said Rob Cooper, district manager for Jiffy Lube International. "If my family would have understood how much of a silent killer heart disease can be, we may have been able to do more to help my father eat healthier, exercise and live longer."
Jiffy Lube has raised $2.3 million for the cause since 2008. Customers can make a $3 donation at participating service centers through March 14. In return, they will receive a Maintenance Partners for Life savings book with more than $100 in savings. Customers can also make an online donation at www.JiffyLubeGoesRed.com.
"This campaign has proven year after year the impact that individual donations at a local level can make, and we're excited to see the continued enthusiasm from our customers, franchisees and service center employees in 2010," said John Sanfacon, head of marketing and innovations for Jiffy Lube International. "We are proud that the campaign is off to such an amazing start and we're confident that we'll significantly surpass our $1 million fundraising goal."
During the first three weeks, several markets have already achieved great success, standing out as top fundraisers. The top fundraisers in terms of percentage of Jiffy Lube customers making a donation are the service centers owned by PCJL. Inc. in Southern California (Lompoc, San Luis Obispo, Goleta, Arroyo Grande, Santa Barbara, Atascadero and Pasa Robles) at 143.98 percent of total customers; service centers owned by TCFL Group in Eastern Washington and surrounding areas (Spokane, Kennwick, Veradale, Richland, Pasco, Walla Walla, Clarkston, Liberty Lake, WA; Hermiston, OR; and Lewiston, ID) at 143.42 percent of total customers; and the service centers owned by Arendall Lubrication Centers LLC in Midlothian , VA at 93.35 percent of total customers.
The Jiffy Lube Maintenance Partners for Life campaign leverages the parallels between maintaining a healthy heart and a healthy vehicle. Nearly 2,400 Americans die of cardiovascular disease each day -- an average death of one every 37 seconds -- and 80 percent of the vehicles inspected during vehicle check-up events needed either service or parts. 1Maintaining a healthy heart and vehicle is a matter of choice and the right choices can help maintain the health of both. To learn about choices that can benefit heart health, visit www.GoRedForWomen.org and to learn about vehicle preventive maintenance, visit www.JiffyLubeGoesRed.com. Fans of the Maintenance Partners for Life campaign can also support the cause by joining the Jiffy Lube Maintenance Partners for Life Facebook Fan page at www.facebook.com/jiffylubempfl.
1According to a survey from the Car Care Council, 2008
To find a Jiffy Lube service center in your area, please visit http://Locations.JiffyLube.com . Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events, franchise information and employment opportunities .
About Maintenance Partners for Life
Jiffy Lube International, Inc., America's largest fast-lube franchisor, and the American Heart Association are working together to fight heart disease. Through the Jiffy Lube _Maintenance Partners for Life _campaign, the goal is to raise more than $1 million dollars for the American Heart Association's Go Red For Women movement, which celebrates the energy, passion and power women have to band together and eradicate heart disease. To date, the _Maintenance Partners for Life _campaign has raised more than $2.3 million for the American Heart Association's Go Red For Women movement.
About Go Red For Women
Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.
About Jiffy Lube ®
Jiffy Lube International Inc. ("Jiffy Lube"), with more than 2,000 franchised service centers in North America, serves approximately 24 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.